The Beginner's Guide to SEO
Rankings and traffic through search engine optimization
Using this beginner's guide, we can follow these seven steps to successful SEO:
- 1. Crawl accessibility so engines can read your website
- 2. Compelling content that answers the searcher’s query
- 3. Keyword optimized to attract searchers & engines
- 4. Great user experience including a fast load speed and compelling UX
- 5. Share-worthy content that earns links, citations, and amplification
- 6. Title, URL, & description to draw high click-through-rate (CTR) in the rankings
- 7. Snippet/schema markup to stand out in SERPs
What does SEO stand for?
SEO stands for search engine optimization. Let’s break that down in the context of your website.
- Search: What people do when they want to find an answer to a question or a product or service that meets their needs.
- Search engine: A site (like Google or Bing) where a person can perform said search.
- Search engine optimization: What you do to get said search engine to connect said search with your site.
